Use Local SEO to Grow Your Business
How Exactly It Works
Commonly abbreviated as SEO, Search Engine Optimization simply means making it easier for search engines to recognize and locate your business whenever someone specifically or generally searches for it or for similar businesses in your locality.
Many local business owners often come across this word but do not really understand how important it can benefit their businesses. Some may understand what it means but may not know how to use Local SEO effectively to generate leads and increase their conversion rates. It is not enough to have a website. Your website is important only if it serves as an effective marketing tool for your business.
It makes your business more accessible
Local SEO focuses on keyword use. You must ensure that your website has all the relevant information and keywords that search engines will easily pick up when someone searches for your business or similar businesses in your locality. For example, someone who is searching for an emergency locksmith in Orlando, Florida may type ‘24 hour Locksmith, Orlando, Florida’ If your website does not have the keyword ‘24 Hours’ it may not be picked up by search engines.
Increases your conversion rates
The truth is businesses which have optimized websites grow a lot faster than those whose websites are not optimized. This is because through Local SEO, many more visitors will be able to access your website. If your business appears in Google and other search engine searches, this will enable you to convert many more leads into actual sales.
It Can Put Your Business in Map Listings and Organic Searches
Someone may know that there is auto repair shop in a certain location but may not know how to get to that to that shop. If you include all the relevant keywords, that person can find the exact address and the directions to get to your place by simply searching the internet for auto repair shops in a particular locality if your website is SEO optimized.
Apart from including all the relevant keywords in your Meta data, quality and consistency is very important to effectively use Local SEO. Remember that you want to build a brand. You should ensure that all listings your business including name, address and telephone numbers are the same and consistent all over the internet. It is also imperative that you do not overuse the keyword to avoid it being categorized as spam by search engines.
When used effectively, Local SEO can make your business more accessible, give your business a competitive edge against your local competitors and help you develop and expand your customer base and increase your SEO Rankings.
